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Casey Royster
Director of Product Development & Production at Derek Lam Collection
Professional Background
Casey Royster is a seasoned professional with over 15 years of progressive experience in the high-end fashion industry. Throughout their impressive career, Casey has notably collaborated with esteemed blue-chip brands, such as Reed Krakoff, Ralph Lauren, and J.Crew. Having served in pivotal roles that span various aspects of product development, design operations, and project management, Casey has honed a dynamic skill set that is both creative and practical.
At Ralph Lauren, Casey excelled in the role of Concept Design Manager for the Women’s Collection, Black and Blue Labels, as well as the Men's Polo and Black and Purple Labels. In this capacity, Casey was instrumental in driving innovative concepts, effectively managing product life cycles, and stylizing apparel and accessories. Their responsibilities also included organizing and presenting seasonal concepts, managing runway shows, and overseeing showroom and market presentations. As an essential liaison between senior management, the design team, and external licensee partners, Casey ensured the communication of seasonal concepts while steadfastly maintaining the rich heritage and identity of the Ralph Lauren brand.
Casey’s extensive experience spans multiple product categories, particularly in accessories and footwear. They have played critical roles in the development of a diverse array of products, including women’s and men’s handbags, luggage, belts, cufflinks, giftables, small leather goods, scarves, fine jewelry, hosiery, soft knit goods, and eyewear. With a deep understanding of product development processes, Casey has excelled in pre-production phases, contributing to the successful realization and launch of innovative fashion items.
In each position held, Casey has demonstrated an open-minded and forward-thinking approach that adapts swiftly to industry trends and market demands. Their profound expertise in creative design and product management has consistently led to exceeded expectations, ensuring ongoing success in various company endeavors.
Education and Achievements
Casey Royster’s educational background is rooted in a strong foundation of artistic and design principles. They earned an Associate of Arts in Apparel Design from the renowned Parsons School of Design - The New School, where they developed a keen understanding of fashion design and its underlying craft. This was complemented by a Bachelor of Arts in Visual Communications and Design from the University of North Carolina at Charlotte, where Casey expanded their creative expertise and refined their aesthetic sensibilities.
Throughout their career, Casey has been privileged to hold key positions that showcase their versatility and commitment to excellence. As the former Director of Product Development and Production at Derek Lam, Casey led efforts to streamline product processes and foster collaboration across various teams. Their role as Senior Product Development and Production Manager at Kate Spade New York underscored their capacity to nurture creative ideas into tangible products while overseeing large-scale production operations.
Further enhancing their skill set, Casey served as a Product Development and Production Manager at Vineyard Vines, where they orchestrated product launches that resonated with fashion enthusiasts. Additionally, their freelance roles, such as Product Development Manager at Reed Krakoff International and Concept Designer at Ralph Lauren, broadened their experience with different brands, allowing for multiple perspectives on product design and development.
Achievements
Casey Royster’s career is marked by several notable achievements that reflect their dedication to the fashion industry and their exceptional design capabilities. Throughout their time as an integral part of the Ralph Lauren team, they not only contributed to the visibility of women's and men's collections but also played a crucial role in enhancing brand identity through strategic concept development.
Their ability to connect and communicate effectively has been a significant factor in successfully presenting seasonal concepts and driving the product development process. The successful execution of visuals for runway shows and market presentations can largely be credited to Casey’s keen eye for detail and commitment to the integrity of each brand they represent.
Having transitioned from hands-on design roles to managerial positions, Casey brings a unique understanding of both the creative and operational aspects of the fashion industry. This dual perspective has empowered Casey to influence product development in a meaningful manner, from inception to retail presentation. Each opportunity undertaken has helped Casey cultivate an adaptive mindset, crucial for thriving in the ever-evolving landscape of fashion.
Further, Casey has a rich history of collaborating with various teams, refining skills in leadership, strategy, and innovative thinking, all of which contribute to their ongoing career success. Their collaborative spirit, combined with a deep passion for fashion, positions Casey as a valuable asset in any creative and production environment. Looking ahead, Casey is poised for continued success in the fashion industry, eager to embrace new challenges and opportunities that will further their career and the brands they work with.
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