Casey Roeder

Casey Roeder is a seasoned professional with over six years of experience in direct response and enterprise advertising.

As the founder of Skylab Media, an omnichannel marketing agency, Casey provides support to startups and established businesses across various industries.

Casey's expertise as a brand partner is reflected in being featured in over 10 Facebook case studies, showcasing the success of the collaborations.

Before establishing Skylab Media, Casey served as a growth advisor at a prestigious agency in Hollywood, CA, gaining valuable insights into the industry.

With notable clients like Fresh Clean Tees, Tiger Fitness, Akila, Theragun, and Sony Pictures, Casey has demonstrated exceptional skills in managing employee development and fostering strong internal relationships.

Casey's educational background includes studies at Harvard Business School Online and a Bachelor of Business Administration (BBA) from Robert Morris University - Illinois, enhancing expertise in business strategies and management.

Having held key roles such as Chief Executive Officer at Skylab Media, Senior Account Manager at KlientBoost, and various positions at MuteSix, IPG Mediabrands, and Hawke Media, Casey has a diverse professional experience that spans consultancy, partnership management, and employee development.

Casey's accomplishments in overseeing activations across diverse verticals including Fortune 500, Fortune 1000, and D2C, along with expertise in generating ad-hoc, monthly, and QBR reports, highlight a data-driven approach to advertising and marketing strategies.

Having raised venture capital and conducted measurement studies on brand lift and ad recall, Casey's expertise is well-recognized in the industry, as evidenced by being featured in Facebook-published case studies.