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Casey Kurtz
Marketing Senior Coordinator at PepsiCo
Professional Background
Casey Kurtz is a dynamic professional with a solid foundation in sports management and a rich career history in marketing and community relations. With extensive experience working in various roles in the sports and marketing industries, Casey has developed a diverse set of skills that encompass strategic marketing, stakeholder engagement, and community outreach.
Currently serving as the Marketing Senior Coordinator at PepsiCo, Casey is at the forefront of integrating innovative marketing strategies to elevate brand awareness and enhance consumer engagement. In this pivotal role, Casey has the opportunity to leverage their knowledge in sports management to connect with sports enthusiasts and create effective marketing campaigns that resonate with PepsiCo's audience.
Before joining PepsiCo, Casey honed their skills as the Partner Services Coordinator at IMG, where they played a crucial role in managing partnerships and enhancing relationships with key stakeholders. This position allowed Casey to gain valuable insights into the world of sports marketing and learn how to effectively support and cultivate partnerships that drive mutual success.
Casey’s career began as a Marketing Assistant at Seminole Sports Marketing, where they were involved in executing marketing strategies to promote the Florida State University athletics program. This experience provided Casey with a strong platform to engage with fans and understand the intricacies involved in promoting sports events and related initiatives.
In addition to their marketing assistant role, Casey also completed internships as a Marketing Intern and a Marketing and Community Relations Intern at Seminole Sports Marketing and Brevard County Manatees, respectively. These internships were instrumental in providing Casey with hands-on experience and insights into marketing operations, making significant contributions to community engagement efforts and sports events.
Education and Achievements
Casey Kurtz graduated with a Bachelor of Science in Sports Management from Florida State University, a well-regarded institution known for its robust programs in sports and recreation. This academic background laid the groundwork for Casey’s future endeavors in the sports marketing arena. Casey's coursework and involvement in various university projects provided them with the analytical tools and strategic mindset necessary for a successful career in sports management.
Through their roles, Casey has consistently displayed a strong commitment to professional development and lifelong learning. They have demonstrated an ability to adapt to changing environments and requirements in the fast-paced world of sports marketing, showcasing a keen understanding of how to engage with diverse audiences effectively.
Notable Achievements
During their time at PepsiCo and throughout previous roles, Casey has achieved significant milestones that highlight their skills and dedication to the industry. Whether it’s crafting impactful marketing campaigns at PepsiCo or enhancing partner relations at IMG, Casey's contributions continually demonstrate a results-oriented approach.
In addition to their essential contributions in roles at PepsiCo and IMG, Casey's experience as a Marketing Assistant and Interns could not be overstated. These foundational roles helped build a solid understanding of marketing strategies and community relations, which are critical elements in the sports industry. Casey is known for their ability to collaborate effectively with team members, contributing positively to the workplace culture while driving outstanding results. Overall, Casey Kurtz is a passionate sports management professional with a strong educational background and a proven track record in marketing and community relations.