Casey Jenks

Casey Jenks is an experienced entrepreneur and software engineer who co-founded and served as CEO of TrueCoach, a leading platform for fitness coaches and gym owners. Here are some key details about Casey Jenks:

Professional Background

Casey has over 15 years of experience building web applications. He earned a degree in Computer Science from the University of Central Florida in 2007 and began his professional software career shortly after.1

Entrepreneurial Ventures

TrueCoach: In 2015, Casey co-founded TrueCoach (originally called FitBot), one of the first platforms for remote fitness coaches.12 As CEO, he grew the company to serve over 20,000 coaches worldwide before it was acquired in 2020 for an eight-figure sum.123

CrossFit Gym: Prior to TrueCoach, Casey and his wife opened one of the first CrossFit gyms in Orlando in 2011.1 They ran CrossFit Kings Point for five years, growing it to two locations with over 300 members at its peak.1

Current Role

As of 2023, Casey Jenks has taken on the role of Chief Technology Officer (CTO) at OPEX, where he is leading the development of CoachRx and LearnRx, software platforms for fitness coaches.2

Personal Life

Casey resides in Boulder, Colorado. He is married to Lindsey, and they have two daughters born in 2021 and 2023.1 In his free time, Casey enjoys various outdoor activities including training, snowboarding, basketball, mountain biking, and surfing.

Professional Philosophy

Casey values hard work, frequent delivery of value to users, pursuing excellence, honesty, and maintaining humility.1 He is passionate about combining technology and fitness to improve coaching experiences and is particularly excited about the potential of AI in transforming the fitness industry.12