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Casey Hibbard
Case study copywriter, consultant and trainer: The results-rich customer stories that sales and marcom teams need from a journalist-turned-case study specialist - Author, Stories that Sell - Health podcaster, journalist
Casey Hibbard is a highly experienced professional in the field of case study writing and customer success storytelling. She is the Owner and Case Study Copywriter and Trainer at Compelling Cases, Inc., a position she has held since January 2001.1 Based in Boulder, Colorado, Casey brings nearly 20 years of experience and a track record of creating over 1,000 case studies.1
Professional Background
Casey's expertise lies in creating and managing customer case studies and related content for maximum impact in sales and marketing. Her services include:
- Writing customer success stories and case studies
- Providing custom corporate case study training
- Developing various reference assets such as social media content, infographics, and sales slides
Career History
Prior to founding Compelling Cases, Inc., Casey's career path included:
- President/Owner of Hibbard Business Communications (1998-2001)
- Reporter for Colorado Springs Business Journal (1997-1999)
- Editor at UC Davis Extension (1996-1997)
Education
Casey holds a Bachelor of Arts in Communications from Trinity University.1 She also spent a semester abroad at the University of Münster in 1994.1
Additional Ventures
In addition to her work at Compelling Cases, Inc., Casey is also the Founder, Podcast Host, and Head Storyteller of Rebuilding My Health, a podcast and online magazine focused on natural and integrative health success stories.1
Casey Hibbard is widely recognized for her expertise in case study writing. Her skills and knowledge in this area have made her a valuable resource for businesses looking to effectively showcase their customer success stories.