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Casey Danton
Head of Social Media at Moroccanoil
Professional Background
Casey Danton is a dynamic and highly skilled social media professional with a diverse background in fine arts and education. With extensive experience in managing and crafting engaging social media strategies for various brands, Casey has played an instrumental role in enhancing their online presence and fostering community engagement. Currently serving as the Head of Social Media at Moroccanoil, a global leader in hair and beauty products, Casey brings a wealth of creativity and insight into the fast-paced world of digital marketing.
Prior to this position, Casey honed their skills at several notable companies in the beauty and wellness sector, including New Avon and Kat Burki Skincare Inc., where they developed targeted social media campaigns that significantly boosted brand awareness and customer engagement. At Likeable Media, Casey advanced through the ranks from Associate Community Manager to Senior Engagement Manager, demonstrating their ability to lead and collaborate effectively on large scale social strategies.
Education and Achievements
Casey's educational journey began with a Bachelor of Arts in Fine and Studio Arts from the State University of New York College at Potsdam, which laid a solid foundation for their artistic sensibilities and creative thinking. This artistic background has proven invaluable in Casey's approach to social media, enabling them to craft compelling visuals and narratives that resonate with audiences.
Furthering their dedication to education, Casey pursued an Education Certification in Art Teacher Education at St. Lawrence University. This endeavor exemplifies Casey's commitment to merging arts education with practical applications, preparing them for roles that require both creativity and a deep understanding of pedagogical principles.
In addition to their impressive professional trajectory, Casey has showcased their passion for beauty and self-expression through previous roles as a blogger at The Sickest Nails, where they shared their insights and expertise in nail art and beauty trends, fostering a loyal following at the intersection of creativity and community.
Notable Achievements
Throughout Casey Danton's career, several accomplishments stand out as testaments to their capabilities:
- Brand Leadership: Under Casey's leadership as Head of Social Media at Moroccanoil, the brand has successfully launched innovative campaigns that engage audiences while reflecting the company's core values of quality and empowerment.
- Expanding Community Engagement: Casey's strategic initiatives at Likeable Media resulted in increased community interaction across various platforms, setting new benchmarks for engagement metrics.
- Creative Campaign Development: With a knack for creating visually appealing and cohesive branding experiences, Casey has produced numerous successful campaigns that have garnered recognition within the industry for originality and effectiveness.
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Casey Danton's professional background is characterized by a unique blend of art, education, and social media expertise, making him an influential figure in the realm of digital marketing and community engagement. With a remarkable understanding of aesthetics, analytics, and audience dynamics, Casey continues to make strides in the ever-evolving landscape of social media.