Crummer Graduate School of Business at Rollins College

University of North Florida

PMP  -  CBAP  -  MBA  -  Author • Consultant • Creator

Creator of 106+ courses encompassing >130 hours of content preparing learners for the PMP, Project+, PMI-ACP, ICAgile, PMI-PBA, CBAP, CCBA, ECBA, and IIBA-AAC project management and business analysis certifications.

• ~1,000,000 learners to date (127,000 in 2023) have taken my courses to prepare for certification exams or to sharpen their advanced business skills
• Responsible for more than $5 million in attributable annual revenue across published courses
• Managed the creation of many certification series, aligning scope with certification requirements and classifying all objectives to be covered by both my courses and those of collaborating authors
• Regularly host live and remote training sessions with enterprise clients including BNY Mellon, Cardinal Health, Chubb, Cigna, Invesco, KPMG, UPS, Rakuten, Sherwin Williams, Slalom, and governmental entities including the FBI and the US Army
• Repeatedly featured as a speaker at Pluralsight Live, the skills conference headlined by Malala Yousafzai, Michelle Obama, and other education and technology leaders and luminaries

Pluralsight

Project Management & Business Analysis Expert

I offer consulting services related to learning/development, project management, business analysis, strategic planning, and entrepreneurial challenges. Although I place a particular emphasis on work with start-ups and small businesses, I consider clients of all sizes.

LinkedIn Message and Email are preferred methods of contact for inquiries.

Your Company

Strategic Business Consultant

I founded PointsAway as a travel and leisure brand focused on helping readers maximize the value of
frequent flyer programs to bring exceptional travel experiences into reach.

• Reached thousands of recurring monthly readers through PointsAway.com’s online content
• Featured by First Coast News, ABC & NBC’s Jacksonville, Fla. affiliate, in an Emmy-winning
segment; published in Void Magazine; provided analysis as an industry expert for a variety of
travel and personal finance publications
• Published PointsAway: The Definitive Guide To Free Flights & Nights Worldwide, a 330 page
guide to hotel and frequent flyer programs, as well as an expanded second edition. At launch,
PointsAway was the #2 Travel Book On iTunes in the United States and a top-ranking travel book
on Amazon’s Kindle Platform

PointsAway.com

Managing Editor

I co-founded Made In Duval, a product design and prototyping studio based in Jacksonville, FL.
Projects included:

• Trubador, a hands-free case for iPad. This project was covered by NBC nationally and on regional
affiliates of all four major television networks, by Time Magazine, Wired, NPR, and Gizmodo
• SideShow, a dock for iPhone 5 for use in landscape or portrait mode, perfect for watching video
and amplifying sound from the device’s internal speaker
• The JAGS Shield, a foam shield for in-stadium use by fans of the Jacksonville Jaguars. This
project was passed on to the Jaguars for official production and was available for purchase by
fans at Everbank Stadium

Made in Duval, LLC

Product Design Lead

I served as COO of this startup pharmacy serving ophthalmology patients throughout Florida.
In that role, I was responsible for many tasks & projects prior to the company’s acquisition, including:

• Overseeing the daily operations of a company growing revenue by a weekly average of 12.5%, up
to an annualized rate in excess of $2.5 million at the time of its acquisition
• Developing and implementing the company’s product lineup, including EZ-Kit, the company’s
flagship product that combined all medications, accessories and educational materials needed for
pre/post-op care for procedures like cataract surgery and to treat chronic conditions like glaucoma
• Evaluating, selecting and deploying the company's technological platforms, including all standard
pharmacy hardware and software, other computing and mobile equipment, phone/fax/networking
structure, etc and designing custom internally-used software and Pharm-EZ’s online storefront
• Developing the company's business plan, including its financial pro formas, leading to >$550,000
in investments by angel investors prior to the company’s acquisition, ensuring access to the capital
necessary for the company to achieve its vision

Pharm-EZ

Chief Operating Officer

I co-founded MegatonApps, which developed iOS apps for public release and on a contract basis. I was directly responsible for business development, marketing, UI/UX design, and managing our team of programmers. The company’s major projects included:

• Conceptual prototypes developed for The Walt Disney Company, the Jacksonville Jaguars, MGM
Resorts and Caesars Entertainment
• The Industry, a digital magazine dedicated to long-form coverage of the video game industry
• Multitaskers, a suite of productivity tools released for iPad shortly after the tablet’s launch
• Easyminder, a location-based productivity app for iPhone

The Industry, Multitaskers, and Easyminder were each featured as New & Noteworthy apps by
Apple.

MegatonApps LLC

President & Mobile Development Director

As part of the vanguard class of employees for Deutsche Bank in Jacksonville, FL, I was a key member of the compliance team responsible for ensuring best practices in equity trading and in tracking incomplete transactions often valued in the millions. The compliance team's work was essential during this period to ensuring the company's ongoing profitability and liquidity, as many of the company's counterparties faced default or bankruptcy during this challenging economic period. I departed unexpectedly after a short tenure to pursue a full-time MBA program for which I was granted a full scholarship.

Deutsche Bank

Compliance Specialist

In 2007, I served as Student Director for the University of North Florida Honors Program. Working with the Honors Student Union (HSU) – a group of a half-dozen Honors students– as well as the faculty and staff of the program, I developed that year’s freshmen orientation.

Honors Orientation was a weeklong event including service learning and team building activities, as well as a variety of events crafted to showcase the core values of the program, and served an audience of 140 incoming freshmen. Along with the Honors Program and HSU, I coordinated with local government agencies, the arts community and non-profit organizations in designing a successful week.

Under my direction, we extended the program to five days from four while still finishing under budget, thanks in part to cutting logistical expenses by 35% compared to previous years through strategic transportation planning.

Aside from Orientation, we also planned student life events throughout the year, offering the Honors community highly attended, weekly events. These events were successful in large part to an early social media effort, heavily utilizing Facebook and YouTube in order to reach the Honors community in a more dynamic way than flyers or emails allowed.

Student Director, Honors Program

Kombo.com was a web network dedicated to coverage of the video game and consumer technology sectors and is home to more than two million unique viewers on a monthly basis.

While with Kombo, I...
• Led team of eight editorial columnists located across the United States and United Kingdom. Final editor and producer for feature content. Developed all presentation elements for featured editorial content.
• Coordinated with the Editor in Chief, Reviews/Previews Director and PR Director to schedule content publication to achieve the highest level of visibility and readership possible.
• Writer of top-line, cover stories for Kombo. Features were often responsible for large increases in readership and for driving new visitors to the network.
• Operated Kombo’s podcast network and hosted “Inside Track” and “For The Win” podcasts.
• Interviewed key industry executives, senior producers and developers, vocal artists and industry leaders including Takashi Tezuka, Joseph Olin, Cliff Blezinski, Jade Raymond, Charles Martinet, Will Wright and others.

Learn more: caseyayers.com/kombo

Casey Ayers