Casey Armstrong

Casey Armstrong is the Chief Marketing Officer (CMO) at ShipBob, a leading omnifulfillment platform that provides logistics solutions for e-commerce businesses. He has held this position since August 2018, where he oversees the marketing, partnership, and growth teams. Under his leadership, ShipBob has expanded significantly, supporting over 7,000 e-commerce brands and operating more than 30 fulfillment centers across the United States, Canada, Europe, and Australia.123

Professional Background

Before joining ShipBob, Casey served as the Vice President of Marketing at BigCommerce from August 2016 to August 2018. In this role, he was instrumental in driving growth for the e-commerce platform, which serves over 50,000 small to medium-sized businesses.14 Prior to BigCommerce, he was the Senior Vice President of Global Operations & Marketing at Watchmaster and also held various roles in marketing and operations across different companies including FullStackMarketer.com and PaleoHacks.23

Education

Casey holds a Bachelor of Arts (B.A.) degree from the University of Southern California, which laid the foundation for his extensive career in marketing and business development.2

Key Achievements

• Growth at ShipBob: Under Casey's guidance, ShipBob achieved a valuation of $1 billion in 2021, reflecting significant growth and market presence in the e-commerce fulfillment sector.56
• Marketing Strategy: He has been recognized for his strategic approach to marketing, focusing on essential channels and partnerships that align with business objectives. This method has proven effective in scaling operations and enhancing brand visibility.78

Personal Insights

Casey is known for advocating a streamlined tech stack in marketing operations to avoid inefficiencies that can hinder growth. His experience spans both B2B and B2C marketing strategies, making him a versatile leader in the e-commerce space.8

For further insights into his professional journey and thoughts on marketing strategies, Casey Armstrong can be found on LinkedIn under the username caseyflynnarmstrong.