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Casey Albertson
Upfront HealthCare / SVP-Psychographics
Casey Albertson, with a background spanning over 30 years, has made significant contributions in consumer-centric communication platforms focusing on patient activation. Through roles at Upfront Healthcare, PatientBond, and Procter & Gamble, Casey has honed his skills in sales, marketing, and leadership, consistently surpassing brand volume targets. His experience in diverse roles, from EVP at MDVIP to VP of Managed Markets in the Pharma division, has uniquely positioned him in the patient activation space. With a BBA in Marketing from Iowa State University, Casey continues to drive innovation in healthcare by leveraging psychographic data for enhanced consumer engagement.