Caryl Helsel

Caryl Helsel is a well-rounded strategist with extensive experience in revenue optimization, business development, consortia and TMC partnerships, hospitality distribution, and product marketing. She is the founder and CEO of Dragonfly Strategists, where she advises hospitality and travel companies on enterprise technology, demand generation, and enterprise systems search and conversions. Her educational background includes a BA from Tennessee Temple University. Helsel has worked for various organizations, including Journal Hotels, Heritage Hotels and Resorts, TravelClick, ARAMARK Parks & Destinations, inspire resources, and HEDNA. She has held titles such as Vice President Revenue & IT Strategy, Vice President Demand & Distribution, and Director Central Reservations & Revenue Management. Helsel has also served as Owning Partner at inspire resources, President at HEDNA, Vice President Distribution & VP of Guests at Kimpton Hotels, Director of Electronic Distribution at Pegasus Solutions, Director - Marketing Automation Services (Distribution) at TeleService Resources, and Director of Reservations at Mandarin Oriental Hotel Group.