Carter Hansen

Carter Hansen is an accomplished digital leader and marketing executive currently serving as the Head of Marketing at Step, a security startup based in Palo Alto.123

Professional Background:

• Has over 15 years of experience in the entertainment and digital media industry6
• Previously worked as VP of Content, Programming, and Creators at VidCon from October 2019 to July 20213
• Started his career in the film and television development industry1

Career Journey: Hansen's professional path is unique, transitioning from entertainment to digital media and marketing. He was involved in the rise of YouTube and helped create Awesomeness TV, which became successful under ViacomCBS.1 His expertise lies in bridging storytelling with brand promotion, particularly targeting Gen Z audiences.1

Marketing Philosophy: He is a strong advocate for maintaining the human element in marketing, especially with the rise of AI. Hansen believes in creating content that forms emotional connections and prioritizes quality over quantity.1 His approach focuses on guiding users through the entire customer journey and building genuine community relationships.1

Personal Details:

• Location: Los Angeles, California24
• Education: Syracuse University2
• Also an angel investor5