Carter Cast

Carter Cast is the Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship at Northwestern's Kellogg School of Management and an operating partner at Pritzker Private Capital.

With a rich background in marketing and leadership, Carter has held key executive roles, including CEO of Walmart.com and the founding chief marketing officer of Blue Nile, Inc.

Prior to his executive roles, Carter excelled as the director of marketing at Frito Lay, overseeing innovative product developments like Tostitos Scoops and launching a successful salsa and dip product line.

A distinguished educator, Carter has received numerous awards for his impactful teaching, including the Faculty Impact Award and the Sidney J. Levy award for teaching excellence.

Carter is an expert-in-residence for Kellogg's Zell fellows entrepreneurship program and sits on the boards of various companies including Kellanova, Heartland Co., PLZ Corp., and Monogram Foods.

Additionally, Carter is the author of the acclaimed book, 'The Right (and Wrong) Stuff: How Brilliant Careers are Made and Unmade,' recognized by Forbes as one of the best self-help books.

His specialties encompass talent development, career management, general management, marketing, eCommerce, retail, and business strategy.

Carter Cast holds a BA in Political Science from Stanford University and an MBA in Strategy and Marketing from Northwestern University - Kellogg School of Management.