Copenhagen Business School

Chengdu University (CDU)

Digital Transformation I IoT I PMO I Project & Program Management I Channel management I SAFe 5 Agilist

• Project- and program managing agile transformation and product development projects 
• Setting the direction, managing stakeholders, management reporting, and working with IT  
• Portfolio management, develop PMO function and processes.

Tryg

Senior Project Manager (Portfolio Epic Owner) - PMO Privat

•   Setting the direction, manage stakeholders and working with markets 
•   Scoping, prototyping and building the solution with IT.
•   Global roll-out planning and execution to markets and develop launch communication.

GN Group

Global Program Manager - Digital Transformation (GN Hearing - ReSound, Beltone & Interton)

•   Optimizing channel programs globally 
•   Initiator and business owner of a BtB platform project for resellers  
•   Implementing partner relationship management platform (Zift)

Global Channel Program Manager (GN Audio - Jabra)

•  Responsible for Strategic Alliance Marketing (Microsoft, Cisco, Avaya, Google, etc.)
•  Managing the global marketing activities: digital, marketing value proposition and communication
•  Working together with and supporting local markets executing partner activities

Global Strategic Alliance Marketing Manager (GN Audio - Jabra)

• Heading up the marketing department: Marketing, Digital team, Product managers and Business analyst. 
• Managing specialized business departments within high-end production printing (PP). 
• Marketing, sales opportunities, and business planning.

Ricoh Danmark A/S

Market - & Marketing Manager

•  Managing channel sales and marketing for the Danish market
•  Responsible for sales and through 4 distributors and 200 resellers
•   Account and marketing planning with key partners

Zyxel

Channel Sales & Marketing Manager - Denmark

• Planning of marketing activities within 3 business areas, ISP/Telco, professional and retail Channel.
• Implemented CRM (Sage)and new CMS on a Nordic level. 
• Participated in the Global marketing council and developed a new channel partner program.

Marketing Manager Nordic

•  Responsible for delivering activities with sales, alliance and partner business dept. 
•  Planning of marketing activities: market analysis, budget, planning, and execution.
•  Working with the European Enterprise marketing team (manufacturing segment).

Enterprise Marketing Manager

•  Heading up the channel marketing team responsible for channel activities in the Danish market. 
•  Localize and implement global campaigns and develop local activities and track ROI 
•  Manage budgets, agencies and marketing vendors

Channel Marketing Manager

•  Responsible for ERP Partners
•  Managing sales to the installed base customers
•  Supporting global account managers in large deals

Carsten Hetling