Carroll Rheem

Carroll Rheem is the Founder and CEO of iolite group, a consulting firm focused on the travel and tourism industry. She has been in this role since January 2021, where her company aims to help organizations achieve sustainable success by bridging the gap between data and actionable insights. The firm emphasizes not only financial growth but also generating positive social impacts through its initiatives.2

Professional Background

Before founding iolite group, Rheem served as the Vice President of Research and Analytics at Brand USA from May 2013 to January 2021. In this capacity, she was instrumental in optimizing media targeting and measuring the effectiveness of marketing efforts, significantly improving ad effectiveness metrics.23 Her earlier experience includes roles such as Director of Research at PhoCusWright Inc. and Global Account Director at Starwood Hotels & Resorts, where she developed strategic insights for major travel brands.2

Education

Carroll Rheem holds a Master of Management in Hospitality from Cornell University (2001-2003) and a Bachelor's degree in Economics from New York University (1995-1999), with minors in Music and Classics.2

Recognition

Rheem is recognized as a thought leader in her field, often speaking at industry conferences and contributing to research on travel trends. She has also been appointed to advisory roles, including membership in the U.S. Travel and Tourism Advisory Board.3

Contact Information

For professional inquiries, Carroll Rheem can be reached via her LinkedIn profile at carroll-rheem-418b68b or through her email at carroll@iolitegroup.com.12