Carrie Sanders

Carrie Sanders is a Consultant at Context Group based in New York.2 She is described as a creative problem solver with excellent communication and relationship skills.2

Professional Background

Carrie Sanders has extensive experience in marketing and development:

• She has worked in marketing for 20 years, both on the agency side and client side.1
• Her career began as an account manager in an advertising agency, where she worked her way up to account director, leading a team.1
• She has held senior marketing manager positions across numerous brands, primarily in financial services.1

Current Role

As a Consultant at Context Group, Carrie likely leverages her marketing expertise to help businesses with their messaging strategies and targeted communication.12 Her work environment is flexible, as she mentions working from various locations including client offices, home, co-working spaces, and even her partner's restaurant in St Ives, Cornwall.1

Career Transition

Before joining Context Group, Carrie made a significant career shift:

• She transitioned from a 9-5 corporate job to freelance work.1
• This change was prompted by feelings of burnout and a desire for more flexibility in her work life.1
• She took advantage of a voluntary redundancy opportunity, which provided her with a financial cushion to make the transition.1

Skills and Approach

Carrie's approach to her work involves:

• Helping businesses define their messaging strategy.1
• Assisting clients in reaching their target audience effectively.1
• Utilizing her strong communication and relationship-building skills.2
• Applying creative problem-solving techniques to address client challenges.2

While specific details about her role at Context Group are limited, her background and skills suggest that she brings valuable marketing and strategic communication expertise to her consulting work.