Carrie Salmon

Carrie Salmon is the Co-CEO and Founder of Nailpad ltd., a startup company that launched in January 2019.1 Nailpad offers a portable, small table designed for home manicures and pedicures, featuring an innovative design that provides a stable surface for hands and feet when painting nails at home.1

Professional Background

Carrie has over 17 years of experience in strategic marketing, brand management, communications, sponsorship, digital marketing, content creation, and event management.1 Her expertise spans various industries, including sports, travel, snowsports, membership organizations, and prize management.1

Current Roles

1. Co-CEO & Founder at Nailpad ltd. (January 2019 - Present)

   • Manages product design and development
   • Oversees marketing strategy, brand, and communications
   • Handles distribution and fulfillment

2. Freelance Marketing Consultant (May 2012 - Present)

   • Provides marketing support and strategic guidance to small and medium-sized businesses
   • Specializes in travel, snowsports, membership, and prize management industries

Previous Experience

• Marketing Manager at PURE Life Experiences (January 2012 - August 2012)
• Marketing Manager at Ski Club of Great Britain (November 2003 - January 2012)

Education

• BA Honours in Ancient History from the University of Nottingham (1999 - 2002)
• CIM Professional Diploma in Marketing from the Chartered Institute of Marketing (2010 - 2013)
• Marketing Week Mini MBA with Mark Ritson (2018)
• International Baccalaureate from Munich International School (1990 - 1999)

Recent Achievements

Carrie and her twin sister Tori Deely, who is also involved in Nailpad, appeared on BBC's Dragons' Den in April 2024 to showcase their product.2 While they didn't secure an investment on the show, they valued the experience and the feedback received from the Dragons.2

Carrie is passionate about entrepreneurship and innovation in the beauty industry. She continues to work on growing Nailpad while also offering her marketing expertise to other businesses as a freelance consultant.1