Carrie Klauss

Carrie Klauss is a seasoned product marketing professional with over 20 years of experience in B2B SaaS and cloud solutions across various industries.

She excels in direct client engagement, translating intricate products into easily understandable positioning to enhance user experience.

Known for her strategic contributions, Carrie collaborates effectively with leadership teams, product management, sales, and lead generation to drive business impact through product marketing activities.

Her passion lies in leveraging product marketing to improve critical business metrics like product adoption, net new business generation, and customer retention.

Carrie's expertise includes product marketing strategies, positioning and messaging, thought leadership, content marketing, customer onboarding and adoption, enterprise workflow and business processes, as well as sales and partner enablement.

She holds a Bachelor's Degree in Public Relations, Advertising, and Applied Communication from Florida State University.

Carrie has held various significant roles including Global Director of Product Marketing and Senior Manager of Solution Marketing at SAP SuccessFactors, Senior Product Marketing Manager at Globys Inc, Adoption Marketing Manager at Globys Inc, Product Marketing Manager at VeriSign, Marketing and Event Manager at VeriSign, and Marketing Communications Manager at H.O. Systems.