Suggestions
Carrie Ask
Professional Background
Carrie Ask is an accomplished business leader and visionary with a diverse and impressive career spanning multiple industries. As of today, she serves as the Chief Executive Officer (CEO) at Helly Hansen, a renowned brand in outdoor apparel and gear. Under her leadership, Helly Hansen continues to expand its global reach while maintaining its commitment to quality and innovation for outdoor enthusiasts. Carrie's dynamic expertise in strategic planning, customer engagement, and brand management has made significant contributions to the success of the organizations she has led.
Having previously held the position of Chief Customer Officer at Tailored Brands, Inc., Carrie was instrumental in enhancing customer experiences across the company's retail brands, which include Men's Wearhouse and Moores. Her experience at Tailored Brands was a culmination of her deep understanding of customer preferences and trends, leading to improved customer loyalty and expanded market presence.
Carrie has also served as Brand President for Men's Wearhouse and Moore's, where she oversaw the brand’s strategic initiatives. This experience provided her with an in-depth understanding of the retail landscape, particularly in men's fashion, that further solidified her reputation as a strategic leader in the field.
Prior to her tenure at Tailored Brands, Carrie enjoyed an extensive career at Levi Strauss & Co., where she served as Executive Vice President and President of Global Retail. In this role, she played a pivotal part in revitalizing the iconic brand, focusing on enhancing the global retail strategy which led to increased profitability and brand awareness.
Carrie’s impressive career also includes significant positions at Nike, where she held multiple leadership roles, including Vice President/General Manager of NikeStores North America and Vice President of Global Retail for Converse. During her time at Nike, she was recognized for her ability to drive sales growth, elevate the customer experience, and foster strong team dynamics, proving her to be a highly effective executive manager.
Her diverse background also includes experience in the non-retail sector, having worked as Vice President of Global Product Management for Consumables at PETCO Animal Supplies, Inc., and Vice President of Merchandise Management for Stationery and Holiday at Target Corporation. These roles enhanced her skills in product development and merchandising, making her a well-rounded executive with insights spanning various market segments.
Carrie's career journey began with a solid foundation in leadership and strategy during her time as an Associate Principal at McKinsey & Company. Her consulting experience allowed her to hone her analytical skills and provide strategic guidance to Fortune 500 companies, making her a sought-after expert in transforming business operations.
In her early career, Carrie served as a Lieutenant in the U.S. Navy, where she developed strong leadership and operational skills. The disciplines and principles ingrained during her service have been key components of her approach to leadership in the corporate world.
Education and Achievements
Carrie Ask holds an impressive educational background, beginning with a Bachelor of Science degree from the United States Naval Academy. This prestigious institution not only provided her with a solid grounding in leadership and military strategy but also instilled a sense of discipline and commitment to excellence that has followed her throughout her career.
Further enhancing her business acumen, Carrie pursued an MBA at Northwestern University's Kellogg School of Management. At Kellogg, she deepened her understanding of business administration, marketing, and management, gaining insights that would become invaluable in her subsequent executive roles. Her networking within this elite program has allowed her to maintain influential relationships across various sectors.
Throughout her career, Carrie has received numerous accolades and recognition for her contributions to the retail and consumer goods industry. Her strategic insights and innovative practices have been acknowledged by peers and industry analysts alike. She continues to engage with future leaders in business, often sharing her knowledge through speaking engagements and mentorship initiatives.
Achievements
- Currently, CEO at Helly Hansen, leading initiatives that drive global growth and brand awareness.
- Former Chief Customer Officer at Tailored Brands, enhancing customer experiences and loyalty.
- Led major global retail strategies at Levi Strauss & Co., increasing brand profitability and market shares.
- Drove significant sales growth and improved customer experiences during her tenure at Nike.
- Strong foundation in consulting from her tenure as Associate Principal at McKinsey & Company, advising top corporations in their business strategies.
- Developed leadership and operational skills as a Lieutenant in the U.S. Navy, laying the groundwork for her successful business career.