Carolynne Costello

Carolynne Costello is an accomplished brand expert with a proven track record of driving successful business outcomes.

She is a strategic and creative thinker who excels at helping companies expand their brand effectively to achieve growth.

With deep experience in both B2C and B2B brand development, Carolynne specializes in various aspects of brand strategy, including naming, architecture, identity, voice, and design.

Her expertise extends to customer insights, trends, research, as well as communication strategy, messaging, and agency management.

Carolynne's sector experience covers a wide range, including travel tech, entertainment and media tech, healthcare tech, management consulting, professional services, and e-commerce.

She pursued her education at the University of Connecticut, where she studied both a Bachelor of Arts and a Master of Arts in Political Science.

Throughout her career, Carolynne has held key positions in reputable organizations, including serving as the President at Plaid and Brand Consultant Director at Wolff Olins.

She has also contributed her expertise as the EVP, Director of Brand Strategy at Hill Holliday, Group Planning Director at TBWA Chiat Day NY, and Director of Brand Planning at Young & Rubicam.