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Carolyn Rotsch
Director of Digital Marketing
Carolyn Rotsch is the Director of Digital Marketing at NBTY, a company known for its health and wellness products. She has held this position since 2020, having previously served as the Director of Digital Planning and Activation at The Nature's Bounty Co. from 2020 to 2021, and as Director of Digital Marketing from 2015 to 2020.25
Rotsch specializes in digital marketing, focusing on social media marketing and integrated marketing communications. Her professional background includes extensive experience in communicating with various stakeholders, including parents, teachers, and vendors, through multiple channels such as print, digital, and social media.14
In addition to her role at NBTY, she actively shares insights on social media trends and digital marketing through her Twitter account.3
