Quinnipiac University

Director of Digital Marketing

Islip Terrace, New York, United States

- Foster brand love with consumers focusing on one-to-one connections via digital channels.
- Prioritize workload and manage workflow for marketing team and our IT counterparts.
- Liaison between brand teams and internal marketing and analytic teams.
- Establish and maintain multiple agency relationships and integrations to achieve business objectives and enhance consumer experiences with brands.
- Manage budgets and contracts, including RFP processes, SOW reviews, negotiations, and approvals.
- Educate key internal stakeholders on industry trends, emerging opportunities and best practices.

NBTY

- Lead strategic integrated marketing planning process with business leaders, internal departments and external agencies.
-  Developed cross-channel marketing strategies, with a focus on digital and social media, that delivered on performance results and overall business objectives.
-  Oversaw development, deployment and measurement of multiple marketing projects at once.
-  Prioritized workload for the digital marketing team, including 2 direct reports, as well as initiatives with IT department.
-  Built relationships with internal departments including legal, nutrition, Consumer Insights, PR, Media, Advertising, and IT.

Senior Digital Marketing Manager

- Developed an integrated marketing planning process.
-  Ensured digital marketing plans delivered on performance results and met business objectives.
-  Lead projects, managed 1 direct report and facilitated project management for the digital marketing team.
-  Developed guidelines, trainings and policies for associates and agency partners.

Digital Marketing Manager

- Developed and executed social media strategies that resulted in increased awareness and engagement.
-  Utilized several analytics platforms to provide reports and optimize campaigns against measured results.
-  Lead peers by example.

Social Media Coordinator

- Developed, executed and monitored integrated marketing campaigns and communications.
-  Provided direction for print and online campaigns that resulted in award-winning achievements.
-  Ensured plans were on time and on budget while managing daily client, media and vendor relationships.

The EGC Group

Account Executive

- Introduced emerging media opportunities that made industry news.
-  Successfully positioned and sold consumer products via social media.
-  Managed relationships with other agencies, media partners, influencers and bloggers.

Marketing Coordinator

- Assisted with traditional, digital and event marketing execution and reporting.

Carolyn Rotsch