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Carolyn Parodi
Client Business Lead at PHD & BAARC Board
Carolyn Parodi is currently a Client Business Lead at PHD, a global media agency. She has extensive experience in the media industry, particularly on the agency side, where she has worked with high-profile clients in various sectors, including Consumer Packaged Goods (CPG), Lifestyle, Quick Service Restaurants (QSR), and Financial services.23
In her role at PHD, Carolyn is involved in strategic planning and client management, helping brands navigate complex media landscapes to enhance marketing effectiveness. She has previously held positions at OMD USA, further solidifying her expertise in the field.34
Additionally, Carolyn is active in industry discussions, participating in events such as panels focused on the evolving retail media landscape, where she shares insights and best practices.1
