Carolyn King

Carolyn King is a seasoned professional with over 15 years of experience in developing growth strategies for companies, focusing on customer acquisition and revenue generation. She specializes in product and growth marketing in the realms of SaaS-based and emerging technologies like real-time streaming, AI, and ad tech. Carolyn earned her MBA from UCLA Anderson and holds a BA in Business-Economics from UCLA. As the founder of Superba Consulting, she excels in go-to-market strategies, competitive analysis, market research, customer segmentation, product messaging, acquisition channel identification, sales process optimization, and sales and marketing collateral development. With a rich background spanning across different industries, from retail operations and brand marketing to e-commerce, she has showcased her prowess in driving substantial growth and business success. Carolyn's leadership as the Head of Sales & Marketing at 12Twenty played a pivotal role in scaling the business from ten to over 200 customers, emphasizing lead generation, product marketing, and sales strategy. An accomplished triathlete, yogi, runner, hiker, meditator, swimmer, and writer, Carolyn brings a multifaceted approach to her professional and personal endeavors.