Carolyn Cox

Carolyn Cox is a seasoned marketing professional with over 25 years of experience in high-tech industries, specializing in cloud computing, SaaS, virtualization, enterprise applications, and business intelligence. As the Senior VP Demand Marketing at ServiceNow, Carolyn oversees marketing activities in the Americas, focusing on strategies to drive business growth and enhance customer relationships.

Carolyn's approach to marketing combines art and science, where she leverages data-driven insights alongside customer-centric strategies to navigate the buyer's journey effectively. She has spearheaded initiatives such as Account-Based Marketing, Partner Marketing, and Social Selling at ServiceNow to propel the company's success.

With a background in Computer Science, Carolyn excels in problem-solving and is dedicated to simplifying processes for her team and customers. Understanding client needs and challenges is paramount in her role to deliver meaningful outcomes for businesses.

Passionate about the positive impact of technology, Carolyn emphasizes ServiceNow's role in streamlining work processes and delivering significant ROI for clients. Beyond commercial success, she values how technology contributes to broader societal benefits, such as supporting initiatives like the Covid-19 vaccine rollout.

Outside of work, Carolyn cherishes time with her family, including her three daughters, and enjoys staying active through running and water skiing. Constantly seeking to drive conversations and ideas around technology marketing and business growth, she welcomes connections and collaborations.

Carolyn's expertise extends across various domains including Account-Based Marketing, B2B Marketing, Campaign Management, Product Marketing, and Sales Enablement, making her a versatile leader in the marketing landscape.