Caroline Wood Proto

Caroline Wood Proto is a seasoned Collaborative Product leader with over 8 years of experience in driving user-centered product innovation at both consumer and B2B startups, as well as Fortune 500 companies.

She is known for her human-centered approach, creative problem-solving skills, and contagious optimism that she brings to various aspects of product, process, and people development.

Caroline has a keen focus on the art of storytelling, customer insights, behavioral science, and work culture, with a wide-ranging experience spanning across e-commerce, hospitality, financial services, acquisition and onboarding, as well as education and communication platforms.

Her interests lie in leveraging technology to enhance real-life experiences and she is continuously expanding her knowledge in the fields she is passionate about.

Caroline completed her B.A. with Distinction in Economics from the University of Virginia and also studied abroad at the University of Cape Town to broaden her academic horizons.

She has held significant roles in several established organizations including being a Project Director, Senior Product Strategist, and Director of Product at WillowTree, as well as serving as a Product Manager at Bluprint, Havenly, and Craftsy.

Caroline has also contributed to the editorial and marketing aspects as an Acquisitions Editor and Email Marketing Associate at Craftsy, and worked in managerial positions at MoneyWise Payroll and Madison House in Charlottesville, VA.

Her career journey includes experiences in the field of education as a Staff Counselor at Camp Longhorn Inks Lake, demonstrating her versatility across various industries and domains.