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Caroline Shao
Partner Marketing at Ekata, a Mastercard company
Caroline Shao is a strategic and action-oriented Marketer with a passion for tackling new projects and constantly acquiring new skills.
Her journey in Marketing began through board positions with the University of Michigan's Alumni Chapters in NYC and Seattle, where she focused on creating connections, meaningful communication, and engaging events.
Currently, Caroline is involved in building and managing global events programs and digital campaigns for Icertis, a prominent Contract Management company with a mission to revolutionize commerce.
She collaborates with major partners like Microsoft, Salesforce, SAP, among others, to execute online and in-person events, establish alliances, create compelling customer narratives, and work across various teams within the company.
Caroline Shao holds a Bachelor of Arts (B.A.) in Communication Studies, with a minor in Law, Justice, and Social Change from the University of Michigan.
Her professional experience includes roles such as Partner Marketing Manager at Ekata (a Mastercard company), Communications Chair and Board Member at the University of Michigan Club of Seattle, Integrated Marketing Associate Manager at Icertis, Sales Associate in the Client Services Team at AlphaSights, Marketing, and Communications Intern at Fundación Madrina, as well as Campus Day Leader and Tour Guide at the University of Michigan.