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    Caroline Scurr

    Global consumer and brand marketing executive

    Caroline Scurr is a global consumer and brand marketing executive who currently holds the position of Head of Acquisition & Engagement for Retail Banking & Wealth Management at HSBC.12 She has been involved in several notable marketing campaigns for HSBC, including the "The Luckiest Red" project for Lunar New Year in 2022.13

    In her role at HSBC, Scurr has demonstrated expertise in strategic thinking and the ability to translate business strategy and customer insights into effective marketing initiatives.5 She has been quoted discussing HSBC's efforts to celebrate Asian culture and art through innovative marketing campaigns.34

    Scurr's professional experience extends beyond HSBC, as she is described as an experienced global consumer marketer.5 Her LinkedIn username is confirmed to be carolinescurr.5

    Highlights

    Feb 15 · lbbonline.com
    HSBC Bank USA Finds 'The Luckiest Red' Just in Time for Lunar ...
    HSBC Bank USA finds “the luckiest red” just in time for Lunar New ...
    Feb 2 · thestable.com.au
    HSBC uncovers the world's luckiest red - The Stable
    HSBC identifies a most auspicious shade - Stimulant

    Related Questions

    What other projects has Caroline Scurr worked on at HSBC?
    How did Caroline Scurr get started in her career in retail banking and wealth management?
    What are some key achievements of Caroline Scurr in her role at HSBC?
    How does Caroline Scurr's work at HSBC impact the company's marketing strategies?
    What is Caroline Scurr's educational background?
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    Location

    New York, New York