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Caroline Scurr
Global consumer and brand marketing executive
Caroline Scurr is a global consumer and brand marketing executive who currently holds the position of Head of Acquisition & Engagement for Retail Banking & Wealth Management at HSBC.12 She has been involved in several notable marketing campaigns for HSBC, including the "The Luckiest Red" project for Lunar New Year in 2022.13
In her role at HSBC, Scurr has demonstrated expertise in strategic thinking and the ability to translate business strategy and customer insights into effective marketing initiatives.5 She has been quoted discussing HSBC's efforts to celebrate Asian culture and art through innovative marketing campaigns.34
Scurr's professional experience extends beyond HSBC, as she is described as an experienced global consumer marketer.5 Her LinkedIn username is confirmed to be carolinescurr.5
