Caroline Roy, MBA, CAIP

Caroline Roy is a prominent figure in the field of marketing research and business development, currently serving as Vice-présidente et associée at Léger, a leading Canadian market research and analytics firm. She holds an MBA and is recognized as a Certified Analytics and Insights Professional (CAIP). With several years of experience at Léger, she specializes in client solutions, business development, and partnerships, contributing significantly to the company's growth and innovation in marketing research.

In her role, Caroline is involved in various initiatives that focus on understanding market trends and consumer behavior, which are crucial for businesses aiming to enhance their strategic decision-making processes. She has actively participated in industry events, such as GITEX AFRICA 2024 and ESOMAR conferences, showcasing her commitment to staying at the forefront of technological advancements and methodologies in market research.

Caroline's leadership extends beyond her corporate responsibilities; she is also an advocate for female leadership and has engaged in projects that promote opportunities within the Francophonie, particularly in Africa. Her professional journey reflects a deep passion for marketing research and a dedication to fostering collaborative partnerships that drive business success.