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Caroline Law
Director of Marketing and Gift Services at The Santa Barbara Company
Caroline Law is a key figure at The Santa Barbara Company, a family-owned business in Santa Barbara, California. She serves as the Director of Marketing and Gift Services for the company, which specializes in curated gift baskets and locally sourced products.13
Background and Family Ties
Caroline Law comes from a family with deep roots in Santa Barbara:
- She is the daughter of Nancy Law, with whom she co-founded The Santa Barbara Company in 2012.3
- Her family has lived in Santa Barbara for five generations.3
- Her great-great-grandfather served as the mayor of Santa Barbara in the early 1920s.3
Role at The Santa Barbara Company
As Director of Marketing and Gift Services, Caroline is involved in various aspects of the business:
- She helps curate and source unique, locally-made products for the company's gift baskets and store.2
- Caroline works alongside her mother Nancy and grandmother Phila Rogers in running the business.2
- She plays a crucial role in marketing the company's products and services, both online and through their physical store.13
Professional Background
Caroline Law Echeveste (her full name) is described as an accomplished marketing professional with expertise in:
- Sustainable gifts
- Unforgettable gifting programs
- Unique local products4
Her LinkedIn profile lists her current position as Creative Director/Principal at The Santa Barbara Company.4
The Santa Barbara Company, under Caroline's leadership, focuses on promoting local artisans and products, creating custom gift baskets, and providing a unified source for Santa Barbara-themed items.23
