Caroline Hsu

Caroline Hsu is a seasoned storyteller and communications expert with 25 years of experience in various roles such as reporter, client-side, and agency professional.

With a strong leadership and managerial style that puts people first, Caroline excels in managing large teams and nurturing early-stage companies.

Her expertise spans across business consulting, brand development, corporate strategy, and integrated marketing communications, with a proven track record of delivering exceptional results.

Born in Taiwan and educated in the U.S. and Saudi Arabia, Caroline has a unique ability to navigate cultural and geographical differences.

In addition to being a globe-trotter and tech enthusiast, she has a keen interest in food and fashion.

Caroline's passion lies in leveraging a problem-solving approach to communications to drive business outcomes, particularly for technology companies.

Her specialties include integrated marketing communications campaigns, corporate communications, media relations, crisis communications, internal communications, branding, strategic consultancy, and storytelling.

Caroline's educational background includes studies at Al-Jubail Academy, National Experimental High School, University of Colorado at Boulder, and University of Washington.

Throughout her career, Caroline has held key positions such as Managing Director, APAC at The Hoffman Agency, Chief Marketing Officer at Appier, Head of Communications, Taiwan & Hong Kong at Google, and various marketing and communication roles at companies like TomTom Asia, Dopod International Corporation, BenQ Corporation, among others.

Her early career included roles as a Reporter at The Daily Camera, Media Outreach/Public Relations Assistant at University of Colorado, and Staff Writer at Crossing Cultures Magazine.