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Caroline Hendrix
Sr. Marketing Manager, Event Content at Amazon Ads
Caroline Hendrix is a seasoned professional specializing in Strategic Marketing & Communications for Innovative, High-Profile Organizations.
With a background in BA Journalism & Metropolitan Studies from New York University, Caroline has honed her skills in creating successful communications and marketing campaigns that elevate the profile and generate demand for complex organizations and their leadership.
Her expertise lies in tailoring messages to target audiences, ensuring flawless execution, leveraging marketing/PR potential, and adeptly managing both internal and external stakeholders at all hierarchical levels.
Over the course of her career, she has held various significant roles, including Senior Marketing Manager at Amazon Ads, SVP Marketing & Communications at Invest Northern Ireland – Americas, and Marketing Director for Latin America & the Caribbean at the Department for Business and Trade.
Caroline's professional journey also includes diverse experiences such as overseeing marketing campaigns as a Campaign Manager, handling press and public affairs coordination at the British Consulate General New York, and serving in leadership positions at renowned organizations like The Amoralists Theatre Company and The New 42nd Street, Inc.
Caroline Hendrix has further enriched her expertise through roles like Co-Chair at Trickle Up's Young Professionals Council, Business Development Manager at The New York International Fringe Festival, and Marketing-related internships at prominent brands like Tory Burch, Niche Media, and Conde Nast.
Her multidimensional background spans from creative arts and theater to retail and advertising, reflecting a rich tapestry of skills and experience that she brings to the table in her current role as a strategic marketing and communications specialist.