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Caroline Griffin
Audience Development and Marketing Consultant for the arts and cultural sector
Caroline Griffin is an experienced marketing consultant specializing in audience development and organizational change in the cultural and creative sector.13 She currently serves as the Marketing & Communications consultant for Forced Entertainment, a theatre company based in the UK.2
With over 15 years of experience in arts marketing, Caroline has developed expertise in several key areas:
- Audience development
- Arts marketing
- Market research
- Project management
- Using new technologies for creative businesses
Her consultancy work focuses on helping cultural organizations improve their marketing strategies, develop diverse audiences, and implement organizational changes.13
Some of Caroline's recent projects include:
- Marketing strategy consultant for Theatres Trust
- Evaluation consultant for Made in Corby, a Creative People & Places project
- Market research consultant for Flatpack Projects, a film development organization in Birmingham1
In addition to her consultancy work, Caroline is:
- An Associate with The Audience Agency
- An accredited Relational Dynamics coach
- A trained mentor, having been involved with the Extend mentorship program since 20121
Caroline is also an Assistant Professor at the University of Warwick's Theatre Studies department45, where she likely shares her industry expertise with students in the field of theatre and performance.
Her LinkedIn profile (username: carolinegriffin) provides further details about her professional background and experience in the arts and cultural sectors.3
