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Caroline Flood
MBA Business Development Intern at Lightbank
Professional Background
Caroline Flood is a dynamic marketing professional with a rich tapestry of experiences spanning various industries including beverage, digital marketing, and strategic planning. She has carved out a noteworthy career primarily in the marketing sector, particularly with MillerCoors, where she exhibited her marketing acumen in several progressive roles, including Associate Marketing Manager for both Miller Lite and Coors Banquet. Her early career experiences at DigitasLBi_US allowed her to hone her skills in account management and digital strategies, culminating in a Senior Account Executive position.
Her notable journey in the professional realm reflects a blend of creativity and analytical thinking. With substantial experience overseeing marketing strategies for well-known beer brands, Caroline played an instrumental role in developing effective campaigns that resonated with consumers and transformed brand perceptions. Moreover, her stint as an MBA Business Development Intern at Lightbank showcases her versatility as she navigated the startup landscape while applying her marketing insights and business strategy expertise.
Education and Achievements
Caroline's educational foundation is rooted in the humanities, where she earned her Bachelor of Arts in History and French from Emory University. This educational experience not only equipped her with strong communication and analytical skills but also provided a global perspective crucial for effective marketing strategy formulation. Prior to Emory, Caroline attended prestigious institutions like The Latin School of Chicago and the University of Chicago Laboratory Schools, fostering a strong academic foundation from an early age.
Building on her undergraduate studies, Caroline expanded her business acumen by pursuing an MBA at the University of Michigan's Stephen M. Ross School of Business, where she was part of the Class of 2021. This rigorous program allowed her to deepen her knowledge of business fundamentals, particularly in marketing and strategic management, further enhancing her ability to analyze market trends and consumer behavior.
Notable Experiences
Caroline's career is diverse, encompassing both agency and corporate environments that develop her marketing prowess and strategic thinking. Before joining MillerCoors, she demonstrated her adaptability as a Branding Consultant Intern at Valerio Dewalt Train, where she gained insights into branding and messaging strategies. At Manifest Digital, her role as a Content Strategy Intern refined her skills in creating compelling content that drives engagement.
In addition to her corporate experiences, Caroline's commitment to community service is underscored by her time as a Refugee Health Intern at Heartland Alliance and an Institutional Development Intern at The Carter Center, reflecting her dedication to making a positive impact through various outreach initiatives.
Through her internships and roles, Caroline has amassed a wealth of knowledge that continues to inform her strategic approaches within the marketing sphere.
Achievements
- Progressive Marketing Roles: Caroline has advanced through a series of marketing positions, showcasing her ability to adapt and grow in different environments, culminating in her leadership roles at MillerCoors.
- Interdisciplinary Skill Set: By combining her history and French background with rigorous business training, Caroline possesses a unique perspective that enhances her marketing strategies.
- Diverse Experiential Background: Caroline's wide-ranging internships and professional experiences reveal her commitment to learning and exploring different facets of marketing, branding, and development, providing her with a well-rounded skill set.