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Caroline Darthout
Responsable Marketing et Communication Groupe E'nergys
Professional Background
Caroline Darthout is a marketing and communications professional with a passion for sustainability and environmental transition. Since April 2019, she has been serving as the Marketing and Communication Manager at E’nergys. In this role, Caroline combines her extensive knowledge of economics and management with her commitment to helping businesses and communities navigate their environmental responsibilities. Caroline's alignment with the mission of E’nergys is deeply rooted in her belief that effective marketing goes beyond simply promoting products; it is about driving meaningful change by aligning corporate actions with personal values.
Caroline’s career has spanned various roles within the marketing and communication sector. Prior to her current position at E’nergys, Caroline held prominent positions that honed her skills and leadership in this field. She was the Customer Experience Director at KIMOCE, where she was instrumental in shaping the customer journey and enhancing user satisfaction, underscoring her abilities to drive positive experiences in a competitive market. Earlier in her career, she also served as the Marketing Manager at KIMOCE, where she developed strategic marketing campaigns that successfully positioned the brand in the industry. Additionally, Caroline co-founded JuBu, showcasing her entrepreneurial spirit and capability for innovation.
Caroline has also gained valuable experience in corporate communication from her tenure as the Corporate Communications Officer at Bostik and previously as a Communication Officer at ComIT. These roles allowed her to cultivate her expertise in stakeholder engagement, brand messaging, and strategic communication. Furthermore, her early career experience as a Commercial Escalation Agent at Air France provided her with rich interpersonal skills and a deep understanding of customer relations in a dynamic environment.
Education and Achievements
Caroline’s educational background has been integral in shaping her approach to marketing and management. She began her academic journey at Lycée International des Pontonniers, where she earned her Baccalauréat in Economics, setting a solid foundation for her future studies. She then continued to excel in her education by attending Université Louis Pasteur (Strasbourg I), where she achieved a Licence in Business/Managerial Economics. This academic experience equipped Caroline with a comprehensive understanding of economic principles and their applications in a business context.
Her dedication to furthering her expertise led her to pursue advanced studies at Université Panthéon Assas (Paris II), where she completed a Master 2 in Management and New Technologies. This innovative program allowed her to explore the interplay between management practices and technological advancements, skills that are increasingly crucial in today’s digital marketing landscape.
Caroline also benefited from two years of preparatory studies in economics at prestigious institutions: Collège International de Valbonne and Collège Saint-Etienne de Strasbourg. The rigorous training and competitive environment of these preparatory classes prepared her for the challenges of her subsequent university studies and professional career.
Achievements
Throughout her career, Caroline has notably contributed to various projects that cement her status as a thought leader in the marketing sector. As the Marketing and Communication Manager at E’nergys, she has been at the forefront of initiatives that align with environmental sustainability and corporate social responsibility. Caroline's approach reflects the philosophy promoted by marketing experts like Simon Sinek, emphasizing the importance of 'why' in driving consumer engagement and loyalty. By embodying these principles in her work, she advocates for authentic connections between brands and their audiences.
Her time as Customer Experience Director at KIMOCE was marked by significant improvements in customer engagement, resulting in lasting relationships that benefited the company’s bottom line. Under her stewardship, the team implemented comprehensive strategies to refine customer interactions, making her a pivotal player in enhancing overall service quality.
Moreover, as a co-founder of JuBu, Caroline demonstrated her entrepreneurial energy and innovative spirit. This position illustrated her ability to not only envision a new business model but also execute it, showcasing her leadership and problem-solving capabilities. This venture laid the groundwork for her understanding of startup dynamics and the crucial elements of consumer-driven marketing.
Caroline’s diverse background, rooted in economics, management, and hands-on marketing experience across various industries, positions her as an exceptional marketing strategist. Her passion for environmental issues and commitment to corporate responsibility resonate throughout her work and reflect a broader trend in modern marketing, where transparency and ethical practices are becoming increasingly vital to customer loyalty.
In conclusion, Caroline Darthout exemplifies a dedicated marketing and communications leader grounded in purpose and integrity. Her work at E’nergys is a testament to her commitment to her profession and her belief in the transformative power of meaningful marketing. With her extensive qualifications and impressive track record, Caroline continues to inspire businesses to embrace sustainable practices while reaching their full potential through strategic and purpose-driven marketing campaigns.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.