Caroline Daniel

Caroline Daniel is a prominent figure in media and communications with extensive experience in journalism and advisory roles. She currently serves as an Editorial Adviser to the BBC's Editorial Guidance and Standards Committee.13

Professional Background

Caroline Daniel is a partner at Brunswick Group, a leading advisory firm specializing in strategic communications, technology, artificial intelligence, and media.45 She joined Brunswick Group in April 2016, where she provides strategic communications advice to clients on critical issues and corporate relations.67

Journalism Career

Prior to her current roles, Daniel had a distinguished career in journalism:

• She served as an Assistant Editor at the Financial Times (FT).2
• In June 2010, she was appointed as the editor of FT Weekend.8

Appointment to BBC Role

In 2021, Daniel was appointed as an external editorial adviser to the BBC, following the completion of the Serota Review into editorial processes, governance, and culture.1 This appointment came in the wake of the Martin Bashir scandal involving his Panorama interview with Princess Diana.

Controversy

Daniel's appointment to the BBC role has been the subject of some controversy. It was reported that BBC chairman Richard Sharp, who is a close friend of Daniel's, helped her secure the paid position advising the corporation on editorial standards.13 This has raised questions about potential conflicts of interest and the appointment process.

Despite the controversy, the BBC has stated that the appointment process was conducted properly, with full disclosure of any relevant conflicts of interest, and that they are satisfied that all procedures were followed correctly.1