Caroline Barbour

Caroline Barbour is a versatile professional with a rich academic background and extensive experience in marketing and digital strategy.

She completed her MA in International Relations from the University of Warwick and earned a BSc Hons. in Management and Marketing from The University of Manchester, showcasing her strong educational foundation.

Caroline has held key roles in various renowned organizations, including Zettle by PayPal, where she currently serves as the Marketing Lead.

Her previous positions at American Express, such as Director of Digital Channel Development, Senior Manager in Digital Strategy for the International Consumer segment, and Senior Manager in Marketing Strategy & Development for the Global Client Group, demonstrate her prowess in strategic marketing and digital initiatives.

Prior to her time at American Express, she honed her skills in roles like Marketing Development Manager, Senior Research Analyst, and Marketing Strategy Analyst.

Caroline's career journey includes early roles as a Research Executive at RS Consulting and at BBH London, indicating her well-rounded experience in different aspects of research and marketing.

With a solid academic background and a wealth of experience in marketing, strategy, and development, Caroline Barbour truly stands out as a seasoned professional in the field.