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Carolina Gutierrez
CRM Coordinator - Digital Transformation at Nestlé
Carolina Gutierrez is a seasoned professional with a decade of experience in Design, Marketing, and Communication, specializing in 360º Marketing perspective from planning to KPI monitoring.
Her expertise extends to Strategic Planning, Direct Marketing, CRM, Projects, Trade, Events, and ON/OFF Campaigns, demonstrating a dynamic and creative profile with strong communication skills and proactive nature.
She has a rich background in teamwork, having worked in advertising/marketing agencies and large corporations.
Carolina's technical skills include proficiency in Responsys, Infobip, All In, Firebase, Google Ads, Google Analytics, and Facebook Ads.
Her educational background encompasses a Master of Business Administration (MBA) in Digital Marketing from Fundação Getulio Vargas, Business English studies at ILAC International College, and web design education from Universidade Anhembi Morumbi and Senac Brasil.
In her professional journey, Carolina has held roles such as CRM Coordinator for Digital Transformation at Nestlé, Senior Marketing Analyst at GOL Linhas Aéreas, Marketing Analyst at Azul Linhas Aéreas Brasileiras, Digital Designer at Jotacom, and Intern at Web Soluções.