Carolina Marketing

Carolina Cipolla is a seasoned marketing professional with over 15 years of experience in marketing and strategic business development.

She holds an MBA in Executive International Business and has a strong background in leading teams focused on shoppers insights and brand development for consumer goods and pharmaceutical companies.

Carolina has excelled in managing teams, distributor relationships, new product development, portfolio management, pricing strategies, business cases, P&L management, sales, and supply chain operations.

Her passion lies in understanding shoppers' behavior, crafting effective strategies, building strong brands, and fostering cohesive teams.

She exhibits exceptional skills in managing priorities, identifying insights, anticipating and averting issues, negotiating effectively, and driving brand innovation.

Carolina has a proven track record of managing marketing teams across North America, Latin America, and Brazil, contributing significantly to an 80% sales growth.

She has successfully led new product pipeline processes, increasing brand launches from 2 to 10 annually using the Stage&Gates model.

Carolina has also been instrumental in the launch of a startup in Brazil, achieving a remarkable 45% growth in sales.

Throughout her career, Carolina Cipolla has honed her abilities to work under pressure, operate with a sense of urgency, and deliver exceptional performance.

Her key skills include strategy development, marketing, sales management, brand development, portfolio management, team building, business case analysis, P&L management, and leadership.

Carolina's educational background includes a Master of Business Administration in International Business from FIA - Funda\u00e7\u00e3o Instituto de Administra\u00e7\u00e3o, a certificate in Marketing from Cornell University, and further MBA and Bachelor's degrees from Funda\u00e7\u00e3o Armando \u00c1lvares Penteado and Pontif\u00edcia Universidade Cat\u00f3lica de S\u00e3o Paulo, respectively.

In terms of work experience, she has held roles at prominent organizations such as LifeStyles Healthcare, Ansell Health Care, Laboratoire Boiron, Laborat\u00f3rio Ach\u00e9, and JWT, where she has garnered extensive experience and expertise in the field of marketing and business development.