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Carolin Maicd
GM Content, Creative & Corporate Affairs at BESydney
Professional Background
Carolin Lenehan is a distinguished strategic communications and brand reputation specialist with two decades of rich experience that spans the public and private sectors alike. Throughout her impressive career, she has laid a strong foundation in communications management, stakeholder engagement, and global marketing strategies. Carolin’s expertise shines through her work in high-pressure environments, providing strategic counsel to senior leaders, and managing multifaceted issues in both governmental and corporate landscapes.
During her tenure as the Deputy General Manager for Communications & Corporate Affairs at Business Events Sydney (BESydney), Carolin demonstrated her prowess in the field by authoring and executing innovative communication strategies that enhanced the organization's visibility and engagement with stakeholders. Her strategic insights have supported brand development and reputation management, showcasing her ability to craft compelling narratives that resonate on an international scale.
Carolin's career trajectory includes an influential role as a Media Advisor at the Australian Trade and Investment Commission (Austrade), where she partnered with various organizations to foster international trade and investment opportunities. She has been instrumental in crafting and guiding complex communications strategies that align branding with overarching business objectives, thereby enhancing Australia’s image on the global stage.
In addition to her advisory roles, Carolin served as a Chief Storyteller & Communications Consultant, where she infused creativity into brand storytelling, thereby amplifying corporate missions and strategies. Her diverse experience is complemented by positions on various advisory boards, including her time as a member of the Advisory Board at Tradiebot Industries and as a Trustee at the Committee for Economic Development of Australia (CEDA).
In her various leadership roles at the NSW Department of Industry and Tourism New South Wales, Carolin proved her mettle by steering significant projects that involved international trade missions and stakeholder collaborations. Her efforts in developing stakeholder ecosystems and managing high-profile events encapsulate her commitment to driving strategic public engagement that aligns with both client objectives and community interests.
Education and Achievements
Carolin Lenehan's educational background has been instrumental in shaping her approach to strategic communications and governance. She has completed the prestigious Company Director's Course in Governance at the Australian Institute of Company Directors, equipping her with the critical skills to operate at senior management and board levels proficiently. Furthermore, she holds a Bachelor of Arts in Communications and Public Relations from the University of Canberra, where she honed her skills in effective communication, media relations, and strategic messaging.
Her academic credentials, combined with her extensive experience, laid the groundwork for her success and have empowered her to take on high-stakes projects across various sectors. Carolin's ability to connect with diverse audiences and tailor messages for maximum impact has earned her a reputation as a trusted strategic advisor and storyteller in the realms of communications and branding.
Achievements
Carolin's professional journey is dotted with numerous significant achievements that highlight her capability and dedication to excellence in communications. Her strategic vision and execution have positively impacted the organizations she has worked with, driving measurable enhancements in brand reputation and stakeholder engagement.
Some of her noteworthy accomplishments include:
- Spearheading high-level ministerial and executive counsel initiatives, which required keen political acumen and relationship management skills.
- Developing and executing comprehensive communication campaigns that facilitated successful international trade missions, emphasizing her ability to navigate the complexities of global markets.
- Garnering experience in issues and crisis communications management, where her insight and swift action helped protect the reputations of organizations during critical periods.
- Establishing and leading initiatives that created and connected innovation ecosystems, fostering collaboration and dialogue among key stakeholders within industries across Australia.
- Writing speeches and briefs for senior executives that effectively communicate core messages and resonate with target audiences, underscoring her mastery in creative storytelling and strategic communications.
- Playing an integral role in enhancing government relations through her advisory position and leadership positions within several tourism and industry-related organizations.
Carolin Lenehan's extensive and varied career serves as a testament to her commitment to strategic communications excellence. As she continues to navigate the complexities of brand management and stakeholder engagement, her innovative approach and deep understanding of the communications landscape positions her as a leader in her field.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.