Carol Verret

Carol Verret was a prominent figure in the hospitality industry, known for her expertise in revenue management, hotel sales, and social media. She founded Carol Verret Consulting & Training in 1999, where she served as Principal until her passing on December 5, 2012, after an eight-year battle with breast cancer. Her educational background includes a Master's degree from McGill University.

Career Highlights

• Leadership Roles: Prior to establishing her consulting firm, Carol held significant positions such as Vice President of Sales & Marketing at Sunstone Hotels from 1990 to 1996. During her tenure, she played a pivotal role in transforming the company from private to public and expanding its hotel portfolio from seven to twenty-three properties.
• Consulting Expertise: At her consulting firm, she provided tailored solutions in hotel sales training, revenue management, and hosted numerous workshops and seminars. She was particularly recognized for her innovative approach to real simple remote revenue management, which catered to the evolving needs of the hospitality sector.

Legacy

Despite her passing, Carol Verret's impact on the industry continues through her contributions to training and consulting services that have benefited many independent and boutique hotels. Her dedication to measurable results and hands-on consulting has left a lasting legacy in hospitality revenue management.12