Carol Hinnant

Carol Hinnant is the Chief Revenue Officer at Comscore, Inc., a trusted partner for planning, transacting, and evaluating media across platforms.13 She was promoted to this position in January 2020 after serving as a Comscore executive for 15 years.5

Hinnant has over 30 years of experience in the media and entertainment sectors, with a strong background in strategic business development, sales, and planning.1 She played a crucial role in building Comscore's National Television business over the past 15 years and has been instrumental in developing new, innovative approaches to industry opportunities using Comscore's granular television and digital measurement assets.1

Under Hinnant's leadership as CRO, Comscore has achieved several breakthrough commercial accomplishments, including:

• Expanding partnerships with major companies like OpenAP, ViacomCBS, Fox, and Univision
• Transitioning Spectrum Reach to use Comscore as its preferred source for local audience measurement currency
• Integrating with Hulu, Twitch, and Discovery for premium video reporting
• Expanding partnership with Google for Connected TV measurement1

Hinnant is recognized as a leader in the industry, having been included in the 2021 edition of Cablefax Magazine's Most Powerful Women.13 She is known for her commitment to employees and the company, which has been described as unmatched by her colleagues.2

As of June 26, 2024, Hinnant was still actively involved with Comscore, reflecting on her time with the company and citing the Notorious RBG (Ruth Bader Ginsburg) as one of her role models.4