Carol Patricia Choy

Carol Patricia Choy is a seasoned ecommerce professional with over 15 years of experience in establishing direct-to-consumer brands.1 She currently holds the position of Vice President, North America Ecommerce for La Mer at The Estée Lauder Companies Inc.

Professional Background

Carol's expertise lies in ecommerce leadership, with a focus on building and growing brands in the digital space. Her extensive experience in the beauty and skincare industry has positioned her as a key player in The Estée Lauder Companies' ecommerce strategy, particularly for the luxury skincare brand La Mer.

Education

Carol Choy's educational background includes attending Harvard University.1 This prestigious education likely contributed to her success in the competitive beauty and ecommerce industries.

Career at The Estée Lauder Companies

As the Vice President of North America Ecommerce for La Mer, Carol is responsible for driving the brand's online presence and sales in one of its key markets. Her role likely involves:

• Developing and implementing ecommerce strategies
• Overseeing digital marketing initiatives
• Managing online customer experiences
• Analyzing market trends and consumer behavior
• Collaborating with cross-functional teams to align online and offline brand experiences

LinkedIn Presence

Carol Choy maintains a professional profile on LinkedIn under the username "carolchoy".1 This platform allows her to showcase her career achievements, connect with industry professionals, and stay updated on the latest trends in ecommerce and beauty.

While there are multiple professionals named Carol Choy on LinkedIn23, the specific profile mentioned in the query belongs to the ecommerce leader at The Estée Lauder Companies Inc., distinguishing her from others with similar names in different industries.