Carol Cho

Brand Strategy Consultant

Carol Cho is a seasoned marketing strategist currently serving as the Director of Brand and Naming Architecture at PayPal, a position she held from June 2021 until April 2023. In this role, she was responsible for leading brand management, architecture, naming, mergers and acquisitions brand integration, and sports partnerships, ensuring the consistent application of PayPal's brand identity across various platforms and stakeholders.1

Before her tenure at PayPal, Cho worked at several prominent companies:

Atlassian: She served as a Brand Strategy Consultant starting in September 2023.
Meta: For a brief period from April to June 2023, she focused on brand strategy and architecture.
Adobe: As a Senior Brand Strategist from July 2020 to May 2021, she was involved in nurturing and scaling the Adobe Experience Cloud and Adobe Experience Platform brands.

Her career also includes significant roles at Airbnb, Etsy, and Hubert Burda Media, where she developed and executed various marketing strategies and brand initiatives. Cho's educational background includes a Bachelor of Science in Communications, which has supported her extensive experience in brand strategy and marketing.1 2

Experience

Brand Strategy Consultant at Atlassian (September 2023 - Present)

Brand Strategy at Meta (April 2023 - June 2023), Director of Brand and Naming Architecture at PayPal (June 2021 - April 2023), Senior Brand Strategist at Adobe (July 2020 - May 2021), Global Brand Marketing at Airbnb (December 2019 - July 2020), Brand Marketing Lead, North America at Airbnb (December 2016 - December 2019), Brand Marketing Lead, Experiential Campaigns at Airbnb (June 2015 - December 2016), Director of Digital Content and Community at Cricut (November 2013 - May 2015), Lead Producer at Civic Entertainment Group, LLC (August 2013 - November 2013), Analyst, Craft Supplies at Etsy (May 2013 - August 2013), Director, Partnerships & Community at Kollabora (December 2011 - April 2013), Director, Marketing & Partnership at Hubert Burda Media (June 2009 - December 2012), Founder at Carol Cho Productions (January 2009 - January 2011), Events Director at GOOD Magazine (May 2007 - November 2008), Events Director at Surface Magazine (July 2005 - June 2007), Marketing at Royce Carlton (July 2004 - July 2005), Marketing Manager at Vidal Sassoon (May 2001 - March 2004)

Education

Bachelor of Science, Communications at Boston University, Digital Marketing, Digital Strategy, Web Analytics at New York University, Bachelor's degree, Communications at Boston University