Carmen DeCouto

Carmen DeCouto is a Manager of Growth and Lifecycle Marketing at Amplitude, where they focus on enhancing the customer journey and lifecycle management. They have a strong background in product marketing and have previously worked at Sisense as a Product Marketing Manager.

At Amplitude, Carmen plays a crucial role in developing strategies for monetization and customer engagement through data-driven marketing initiatives. They emphasize the importance of understanding user behavior to tailor marketing efforts effectively, including the use of segmentation and cohort analysis to optimize campaigns for different user groups.123

Carmen is recognized for their dedication to inclusivity and building a positive organizational culture. They are also a member of the Diversity, Equity, and Inclusion Council at SaaSy Sales Management, reflecting their commitment to fostering an inclusive work environment.13