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Carmen Schock
Senior Brand Manager, NA/Global Crest + Oral-B Professional Marketing at Procter & Gamble
Professional Background
Carmen Schock is a highly respected design and delivery marketing professional with over 16 years of experience in various domains of project and initiative management. With a strong track record in cross-functional team leadership and agency collaboration, Carmen has honed her skills in B2B marketing across numerous sectors. Her expertise stretches from social media engagement to comprehensive marketing and brand management, showcasing her versatility and adaptability in the ever-evolving marketing landscape.
Having served in prestigious roles at Procter & Gamble—one of the world's leading consumer goods companies—Carmen has developed a reputation as a proven marketing design leader. With her creative and innovative approach to concept development, she excels in crafting marketing strategies that resonate with target consumers. She is particularly skilled in holistic initiative communication and vehicle development, ensuring that campaigns are aligned with brand objectives while engaging audiences effectively.
Carmen’s impressive career has seen her deliver on many pivotal marketing initiatives, including brand building strategies that have significantly enhanced brand presence and market share. Her ability to engage consumers and drive brand loyalty is matched by her skills in market budgeting and implementation, as well as technical product design. By effectively balancing creativity with strategic insights, Carmen has made remarkable contributions to every role she has undertaken.
Education and Achievements
Carmen Schock’s educational background comprises a diverse mix of studies, with a focus on Special Education at Xavier University and a Bachelor of Science degree in English Literature from the University of Cincinnati. This unique blend of educational experiences not only enriched her understanding of communication and consumer engagement but also equipped her with the empathy and skills necessary for effective team leadership and consumer understanding, hallmarks of her marketing approach.
Professional Experience
Carmen’s career at Procter & Gamble has defined her path as a prominent figure in brand management. Throughout her tenure, she has occupied several key positions, each role marking a significant progression in her professional journey:
- Senior Brand Manager NA/Global Crest + Oral-B Professional Marketing: In this crucial role, Carmen led strategic marketing efforts that contributed to significant growth in market share within the Oral Care segment. Her leadership helped shape marketing strategies that effectively communicated product benefits and engaged consumers on multiple platforms.
- Senior Brand Manager, NA Vicks Design & Product Innovation: Here, Carmen focused on the design and product innovation aspects of the Vicks brand, leading initiatives that not only enhanced product features but also aligned with consumer needs and preferences.
- Brand Manager America Professional Oral Care P&G: In this capacity, she developed marketing strategies for the Professional Oral Care segment, effectively targeting dental professionals and end consumers alike, and enhancing the overall efficacy of the brand’s marketing approach.
- Brand Manager - Pringles North America: Carmen’s creativity shone through as she managed brand communications and product promotions for Pringles, employing innovative marketing tactics that captured consumer attention and fostered brand loyalty.
- Brand Manager- Secret Brand NA: With the Secret brand, Carmen cultivated strategies aimed at enhancing product visibility and consumer engagement, ensuring the brand maintained a strong market position among its competitors.
- Former Marketing Specialist: Earlier in her Procter & Gamble career, Carmen utilized her foundational marketing skills to contribute to various marketing campaigns, laying the groundwork for her later successes.
Before her impressive journey in marketing, Carmen made significant contributions as a Special Education Teacher, working at Spaulding Elementary, Winton Woods Middle School, and The Children's Home of Cincinnati. These experiences not only honed her leadership skills but also developed her ability to communicate complex ideas in a relatable way and foster an inclusive environment. Her teaching experience has undoubtedly enhanced her approach to marketing education, emphasizing the importance of understanding diverse consumer needs and motivations.
Achievements
Carmen Schock's contributions to the marketing field have been substantial and noteworthy. Her ability to manage multiple marketing initiatives simultaneously while maintaining a keen focus on brand-building strategies speaks volumes about her professional acumen. Her collaborative approach, combining creativity with strategic thinking, has led her to develop campaigns breaking through the clutter and engaging consumers effectively. Throughout her career at Procter & Gamble, some of her notable achievements include:
- Successfully leading cross-functional teams to launch innovative products that align with market trends and consumer expectations.
- Developing and executing comprehensive marketing strategies that have contributed to significant increases in brand awareness and sales growth.
- Championing initiatives that have led to enhanced customer engagement through social media platforms, further solidifying brand loyalty across various demographics.
Her experience and insights position her as a thought leader in the marketing arena, with her strategies being sought after by peers and aspiring marketers looking to enhance their skill sets in brand management. With a proven track record and a commitment to excellence, Carmen Schock continues to inspire those in the marketing industry with her innovative approach and dedication to brand success.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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