Carmel Yoeli

Carmel Yoeli is the co-founder and CEO of Atreo Ltd., a prominent narrative design agency based in Tel Aviv, Israel. Atreo specializes in strategic marketing and branding for B2B technology companies, focusing on narrative design to help clients effectively communicate their messages and establish strong brand identities. The agency works with notable tech firms such as JFrog, Gong, and Similarweb, providing services that include strategic narrative development, category design, and visual narrative design.12

Yoeli founded Atreo in January 2011, driven by a passion for combining technology with creative storytelling. Under his leadership, Atreo has positioned itself as a leader in the field of narrative design, emphasizing the importance of understanding technology to communicate it effectively.23

In addition to his role at Atreo, Yoeli is also a co-host of the podcast "Techie Talkie," where he discusses insights and strategies related to tech marketing with industry leaders.2 Prior to founding Atreo, he held significant positions, including Director of Sales Engineering at NICE Systems, where he managed sales engineering teams across multiple continents.2

Carmel Yoeli is fluent in both Hebrew and English, reflecting his international business engagement and expertise in the tech marketing landscape.2