Carly Steffen Donovan

Carly Steffen Donovan is an accomplished Associate Media Director at Fallon, overseeing accounts for Comedy Central, Showtime, Paramount+, Facebook News, and Hotels.com while exploring new business ventures.

With a Bachelor's degree in Communication Studies from the University of Minnesota, Carly has a robust background in media planning and strategy, previously holding positions such as Group Media Director, Media Supervisor, and Communications Strategist at Fallon, as well as roles at Periscope and Haworth Marketing + Media.

Carly possesses expertise in a variety of programs including Simmons, MRI, iSpot, YouGov BrandIndex, YouGov Profiles, MarketMate TV, MarketMate Radio, MarketMate Media Mix, Nielsen Media Impact, and the Microsoft Office Suite, enabling her to make data-driven decisions and optimize media campaigns effectively.

Her experience spans across different aspects of media planning, from internship roles to senior leadership positions, showcasing her dedication and progression within the advertising industry.

Carly's tenure at Fallon has honed her skills in media management, client relations, and identifying strategic opportunities to enhance brand visibility and engagement.

Her diverse background, coupled with her proficiency in industry tools and software, positions Carly as a seasoned professional capable of driving impactful results for her clients and staying at the forefront of media trends.