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Carly Steele Johnson
Senior Director of SEM & Media at DCI
Carly Steele Johnson serves as the Senior Director of SEM & Media at Development Counsellors International (DCI), where she leads the SEM and media service team. Her role involves overseeing search engine marketing strategies and media relations to enhance DCI's offerings in economic development marketing.12
Professional Background
Carly has a strong foundation in SEO, SEM, and client relations, complemented by her background in creative writing. This diverse skill set enables her to craft compelling narratives that resonate with target audiences while effectively driving digital marketing initiatives.3
Current Role at DCI
In her position at DCI, Carly is responsible for:
- Developing and executing strategic SEM campaigns.
- Managing media relations to promote DCI's clients' economic development goals.
- Collaborating with various teams to ensure integrated marketing approaches.
Carly's expertise contributes significantly to DCI's reputation as a leader in place marketing, helping communities attract investment and talent through innovative digital strategies.13
Location
She is based in Charlotte, North Carolina, where she continues to influence the field of economic development marketing through her work at DCI.2
