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Carly Hodgson
Head of Marketing at British Olympic Association
Carly Hodgson is the Head of Marketing at the British Olympic Association (Team GB), a position she has held since September 2015. In her role, she is responsible for overseeing the brand strategy, development, and content strategy for Team GB, particularly in the lead-up to major events like the Paris 2024 Olympic Games.24
Hodgson has been instrumental in various initiatives, including the recent announcement of Team GB's first-ever Mini Mascots, aimed at engaging young audiences and rallying community support for athletes.1 Her career at Team GB began with a focus on content and athlete engagement, where she served as Senior Marketing Manager prior to her current role.5
Outside of her professional life, Carly resides in west London with her husband, Roger.3 Her work has significantly shaped how Team GB connects with fans and promotes its athletes on both national and international stages.
