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Carlos Ybarra
Brand Director at Live Nation Entertainment
Carlos Ybarra is the Director of Brand Management at Live Nation Entertainment, a position he has held since February 2020. He is based in Beverly Hills, California, and has extensive experience in the sports and entertainment sectors, particularly in building and executing integrated brand partnerships. His expertise encompasses client services, partnership development, brand strategy, social and digital marketing, on-site event execution, and finance management.1
Ybarra holds a Bachelor of Business Administration (B.B.A.) with a focus in Accounting from Benedictine University. He is recognized for his bilingual and bicultural skills, which enhance his ability to impact brands through music and sports. Throughout his career, he has worked with various notable brands, including Aeroméxico, Allstate, Bud Light, Spotify, and Toyota, among others.1
In addition to his professional responsibilities, Ybarra has interests in financial markets, decentralized finance, and advocating for financial literacy in underserved communities. His commitment to these areas reflects a broader concern for economic policy and inequality.1
