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Carlos V.
VP, Publicity at Verve Label Group
Carlos V. is a seasoned professional in Media & Artist relations, Corporate Communications, and Digital Marketing, with a strong background in publicity across music, corporate communications, film, and lifestyle sectors.
He excels in creating and executing digital and social media strategies for artists and digital service providers, covering genres like pop, hip-hop, rock, R&B, alternative, blues, jazz, classical, and instrumental music.
His experience includes collaborating with major digital platforms such as Apple Music, Spotify, YouTube, VEVO, Twitter, Instagram, Facebook, and Pandora to enhance artist discovery, boost social outreach, optimize DSPs, and drive sales conversions.
At Verve Label Group, he held the position of Vice President, Publicity, where he achieved significant press highlights. Earlier in his career, he served as a Publicist at The Chamber Group, Manager of Digital Marketing at Sony Music Entertainment/RED, and Associate Director of Publicity at the JIVE Label Group (Sony Music Entertainment division).
His professional journey also involved working at Sony/RED, where he collaborated with the marketing team to develop and implement digital strategies. Moreover, during his tenure at Jive Records, he was responsible for strategic press planning for multi-platinum artists and emerging talents, focusing on maximizing visibility across various media platforms.
Carlos V. has a strong educational foundation, having studied Music Industry and Voice at Syracuse University. His diverse experience, spanning from high-profile corporate events to artist listening sessions, showcases his expertise in building brand visibility and enhancing artist presence.
Noteworthy among his achievements is his role as the publicist for the JAY Z Justin Timberlake 'Legends Of The Summer' Stadium Tour during the summer of 2013, where he worked in the press department of Lincoln Center Festival.
Carlos V.'s professional acumen in media relations, corporate communications, and digital marketing, coupled with his comprehensive experience in publicity and artist relations, positions him as a versatile and accomplished professional in the entertainment industry.